October is Breast Cancer Awareness Month, and to mark it we're supporting the amazing GIRLvsCANCER's In Bloom campaign.

Breast cancer is the most common cancer worldwide, with roughly 150 new diagnoses every day in the UK alone. It can effect both women and men at any age, and is the most common cause of death for women aged between 35-49 years. It tears many lives apart, but it doesn't have to be a death sentence, and GIRLvsCANCER aims to support those living with and fighting their diagnosis, and raises money to support four amazing charities. CoppaFeel!, Trekstock, Future Dreams and Look Good Feel Better all work tirelessly to raise awareness to help individuals catch that all important early detection, and act as a lifeline to cancer patients in a time of crisis

The GIRLvsCANCER In Bloom campaign invites you to go slow, nurture and nourish yourself, and champions how the cyclicality of nature mirrors the cancer experience - from recovering from toxic treatments to the mad ride your mental health goes on - as well as the very real need for rest and self-compassion to allow the cancer community to fully be in bloom.

Founded by Lauren Mahon following her own breast cancer diagnosis in 2016, GIRLvsCANCER is an online cancer support community that breaks down taboos and shifts perceptions of the disease.

For the whole of October, we'll be donating £5 from every sale of our very own bestselling In Bloom bouquet and £5 from every Dried Flower Jar - Pastel sold.

And remember - it's never too early or too late to start checking your chest. If you don't know where to start, we love CoppaFeel!'s brilliant guide on what to do. Sign up for their free text reminder service and they'll even send you free handy monthly reminders to give yourself the once over!

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