Words by Jessica Peace

In 1930 when the loaded clientele of couturier Jean Patou stopped calling him as economic depression hit Europe and America, he set about making them something else to spend their money on. Patou got together with perfumer Henri Alméras and created their perfume ‘Joy’. With 10,000 jasmine flowers and 28 dozen roses shoved into every 30ml, Joy still wore the crown of ‘Scent of the Century’ in 2000.

Anyone else have a Princess Jasmine costume in the 90’s? Some of us were made to wear a vest underneath it… In 1992, Jasmine - surprisingly once referred to as ‘a sexually aware, proto-feminist princess’, rocked many a prepubescent world beside her equally scantily clad Aladdin whilst flying on a magic carpet.

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